Amazon has introduced a new feature called **AI Shopping Guides**, designed to make searching for and selecting products easier. Powered by generative AI (Gen AI), this feature acts as a "personalized assistant," helping customers find the best products more efficiently.
Key Details:
After performing a standard product search, users can access guides that offer helpful insights, including comparison charts that highlight the differences between products. The AI Shopping Guides also provide summaries of product reviews to aid decision-making.
For sellers, Amazon has launched the **Rufus AI chatbot**, which offers research, recommendations, and assistance with product promotion. Rufus simplifies the process of creating product descriptions with minimal effort from sellers.
In the future, Amazon plans to incorporate data from other platforms, enhancing its ability to provide more personalized product recommendations to users.
