Is the iconic DeLorean from *Back to the Future* making a return? It just might be! DeLorean Labs, a division of DeLorean Motor Company (DMC), has released a video featuring actor Christopher Lloyd, who portrayed Doc Brown in the beloved trilogy. In the video, Lloyd receives a courier in a suit reminiscent of the first film, delivering a Time Capsule—an enigmatic artifact from the future that symbolizes the project's theme.
What's Happening?
DeLorean Labs aims to generate buzz for its initiative, which involves creating a blockchain community and distributing 8,800 NFTs. Eventually, one lucky community member could win a brand-new DeLorean EV in 2026 (which may be more of a dream than a guarantee).
The goal of DeLorean Labs is to transform the automotive industry by fostering an engaged community within its tokenized ecosystem, which includes both digital and physical collectibles, as well as a marketplace and protocols powered by the Sui Blockchain.
At the time of writing, the video had fewer than 50,000 views on YouTube, indicating that the hype may not be as significant as anticipated. So far, it seems to have primarily caught the attention of the cryptocurrency community. The DeLorean Time Capsule is described as a "special activation" for the DeLorean brand's entry into Web3, featuring 8,800 free digital (NFT) and physical collectibles with various prizes. In addition to the virtual NFTs, prizes include DMC Nike Dunk SE 6.0 sneakers (a limited edition from 2010), retro DMC apparel, a unique digital DeLorean for use in Motorverse Web3 games, and many more prizes and collaborations to be announced.
For now, this initiative appears to resonate mostly with those fluent in "blockchain language," and it’s uncertain whether it will lead to anything truly groundbreaking.
